The North Face, created in 1966, takes is name from the coldest, most inhospitable and unforgiving side of a mountain. Stitched with exacting standards into the brand’s clothing is the cognizance that it could be used in those punishing conditions. Every one of their products, apparel and footwear, undergoes rigorous biomechanical testing -- not just in labs, though that’s an essential component of the development process to ensure the first-rate performance of design, materials, and technology -- but in extensive field tests with athletes. The brand is a leader in technological innovation: their Thermoball technology, for instance offers a truly revolutionary advance to synthetic insulation technology. At its core, the brand is one of innovation and exploration that seeks to inspire its customers to protect the land while discovering its beauty. We at Outdoor Equipped are very pleased to sell -- and ourselves use and enjoy -- a wide selection of products from The North Face.